George Addo
Bright Dwomoh, the Chief Executive Officer of the music platform Ghana Songs, has expressed his belief that TikTok is negatively impacting the music industry.
He argues that Ghanaian artists are increasingly relying on TikTok for song promotion instead of traditional media. Dwomoh contends that TikTok, with its short-form videos and viral challenges, provides only short-term hype for songs, whereas traditional media, such as radio, allows for more extended exposure and lasting impact.
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He emphasizes the importance of artists engaging with traditional media to ensure their songs have a more enduring presence in the music scene.
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